I run a marketing operation from a Starlink dish suspended from the trees in a Maine township that doesn't have enough people to qualify as a town.

The address is T3-R11. No town name. No zip code. Just coordinates and a lot of white pines.

Summers, I live on the Penobscot River in northern Maine...one of the great whitewater rivers in the East. I guide when I can. I paddle when I can't guide. And between the river and the trees, I run a local SEO agency that helps trades businesses show up on Google Maps in markets across the country.

From the woods. On satellite internet. Without a storefront, a receptionist, or a lease payment baked into my fees.

Which is exactly the point.

My business doesn't depend on where I'm located. It depends on structure, credibility, and showing up where it matters online. I built it that way on purpose because I spent thirty years learning that the fundamentals travel.

Yours can work the same way.

The Long Version

(since you asked)

I spent three decades in a high school classroom in Maine. Taught writing. Coached football and wrestling. Won a national teaching award somewhere in the middle of it, which I mention not to brag but because it says something about how seriously I take the craft of making complex things clear.

Every summer, I left the classroom and went to the river.

I've paddled Class V whitewater across the United States, Ecuador, Chile, and Costa Rica. Rivers that don't forgive bad decisions. Water that moves faster than you can think if you haven't done the work of reading it beforehand.

Guiding taught me things that turned out to be directly applicable to everything else I do:

You don't improvise Class V. You scout. You pick your line. You commit. And when the river does something unexpected (it always does) you adjust without losing your composure, because panic is the one thing that will definitely get you killed.

Google algorithm updates work the same way. You don't panic. You read the water. You run your line.

Coaching taught me that talent loses to systems. Every time. A team that knows its assignments, runs its plays, and executes its fundamentals under pressure will beat a more talented team that wings it. Always. The Core 30 is a system. I run it like a coach runs a season: with a clear scoreboard, accountable execution, and no improvising on the fundamentals.

Teaching taught me that the job isn't knowing the material. The job is making the material land for the person in front of you. A 16-year-old sophomore and a trades business owner in Missouri have different contexts, different patience levels, and different things at stake. But both deserve a straight answer in plain language.

That combination, rivers, sidelines, classrooms , is probably not what you expected to find on an SEO agency's About page. But it's what I actually am. And it shapes how I work.

Then There's the Copy

In the transition between educator and nomad, I fell into direct response copywriting.

I wrote landing pages for Miles Beckler. I worked alongside Terry Dean writing website copy for his clients. I've studied email methodology under Andre Chaperon and Shawn Twing. Copywriting craft under Kevin Rogers.

Those are serious people. The kind who've spent decades figuring out what actually moves a reader from interested to ready. I was lucky enough to work with them, learn from them, and absorb enough to be dangerous.

Here's why that matters for you:

Most local SEO agencies can't write. They understand structure like categories, service pages, internal linking, but when it comes time to put words on those pages, what comes out is technical, lifeless, and increasingly obvious to Google as thin content. They build the skeleton and leave it empty.

Most copywriters don't understand search. They write things people enjoy reading but Google can't categorize, can't connect to an entity, and doesn't know what to do with. Beautiful copy that ranks for nothing.

I've spent years doing both at a high level.

Which means the pages I build for your Core 30 don't just signal topical relevance to Google. They're pages a real person would actually want to read. Pages that convert the people who land on them, not just rank for the searches that bring them in.

In most niches, in most markets, that combination doesn't exist.

It's the thing I'm most proud of, professionally, and it took thirty years of teaching, coaching, guiding, and writing for people who knew what good looked like before I was ready to do it for myself.

The Short Version

Former teacher. Coach. Class V guide. Direct response copywriter. Local SEO strategist.

I work from the banks of the Penobscot River in northern Maine, on a Starlink connection suspended from a pine tree, serving trades businesses across the country who are tired of sitting at position 6 on Google Maps and watching their competitors get the call.

The river's loud this time of year. The internet's fast enough.

Come find me.