Pricing & Engagement
Work With Me
(What it looks like, what it costs, and how to get started.)
There are a few ways to work together, organized by where you are in the process.
Most people start with the free rank map audit — a 15-minute call that shows you exactly where you stand before you spend a dollar. Some go straight to the $299 Starter, which gives them a full written action plan they can execute themselves or hand back to me. And some are ready to just get started.
All three paths lead to the same place: a local SEO foundation that gives Google exactly what it needs to put your business in the top three.
Free Rank Map Audit
No cost. No obligation. 15 minutes.
Before anything else, I want to show you where you actually stand.
I'll pull your current map pack position, identify your top three competitors, and show you the gap — specifically what they've built that you haven't. You'll leave the call with a clear picture of why you're ranking where you're ranking and what it would take to move up.
No pitch. No invoice. Just data.
Pick a time that works for you
The $299 Starter Audit
One-time. Delivered in five business days.
The full diagnostic. A real deliverable, not a dashboard login.
Includes:
- Complete GBP audit — every element measured against a fully optimized profile
- Competitor gap analysis — what your top three competitors have that you don't
- Keyword research — your best opportunities in your specific market
- Rank map baseline — your current geographic visibility across your service area
- Written action plan — what to fix, in what order, with enough detail to execute
You could hand this document to anyone and execute it. Or you could hand it back to me.
If you move forward with a retainer, the $299 applies as a credit toward your first month.
The Core 30 Retainer
Monthly. Cancel at the end of any billing period.
This is the actual work — the complete Core 30 local SEO buildout, executed in a deliberate sequence that builds real map pack visibility without triggering Google's spam filters.
A word on that second part: some agencies publish 30 pages at once and call it done. Google sees that as a red flag — a real business builds content over time, not all at once. So we pace it deliberately: a strong first month to lay the foundation, then a steady build through completion, then ongoing work to hold and extend the rankings.
Here's exactly how it works, month by month:
Month 1 — The Foundation
(Same for every tier — this is always where we start)
The sequence matters. Before any page we publish, before any link we build, before anything — we get your Google Business Profile right. Categories, services, attributes, description, photos, posts. Every element optimized and aligned. Then we build the homepage structure around it, get your first 8-12 service pages live, clean up your citations, and start link building. By the end of month one, Google has a clear picture of who you are and what you do. The rank map at the end of this month becomes the baseline we measure everything else against.
Specifically, month one includes:
- Full GBP optimization — categories, services, attributes, description, geotagged photos, post template
- Homepage restructure aligned to your GBP primary category
- First 8-12 service pages — written, built, and published (local SEO copywriting included)
- Citation audit, cleanup, and data aggregator submission
- Link building begins
- Review generation system set up and tested
- Baseline rank map pulled
Months 2+ — The Buildout
(This is where the tiers differ)
After month one, the work shifts to completing the Core 30 buildout — publishing the remaining service pages in controlled batches, building links to each batch as they go live, and keeping your GBP active and growing. The pace depends on which tier you're on.
Starter
$595/month
Cancel anytime at end of billing period
Months 2+:
- 4-5 service pages per month
- 1 quality backlink per month
- Weekly GBP posts
- Review monitoring and response
- Monthly rank map report
Core 30 completion: approximately 4-5 months
Best for: businesses that want steady, methodical progress without a large monthly commitment.
Get StartedGrowth
$895/month
Cancel anytime at end of billing period
Months 2+:
- 7-8 service pages per month
- 2-3 quality backlinks per month
- Weekly GBP posts
- Review monitoring and response
- Monthly rank map report
Core 30 completion: approximately 3 months
Best for: competitive markets or businesses that want faster momentum.
Get StartedAccelerate
$1,495/month
Cancel anytime at end of billing period
Months 2+:
- 10 service pages per month
- 4-5 quality backlinks per month
- Weekly GBP posts
- Review monitoring and response
- Bi-weekly rank map report
Core 30 completion: approximately 6-8 weeks
Best for: businesses with a clear, calculable revenue opportunity tied to faster rankings.
Get StartedWhat Every Tier Includes
Regardless of which tier you choose, the work is the same — the pace is what changes. Every retainer includes:
- GBP optimization — full buildout, not just setup
- Local SEO copywriting on every page (written in your voice, not from a template)
- Internal linking updated as new pages go live
- Schema markup on every page
- Citation building and cleanup
- Link building (volume varies by tier)
- Review generation system setup and ongoing management
- Rank map reporting (monthly at Starter and Growth, bi-weekly at Accelerate)
- Direct access to me — no account managers, no junior contractors
After the Core 30 Is Complete
When the buildout is done, the retainer continues at the same monthly rate. The work shifts to Phase 3 — what happens next depends on what your rank map shows at that point.
If you're ranking in your immediate service area: we move into geo pages, pushing your visibility into surrounding towns and neighborhoods.
If you're not yet ranking where you need to be: we build supporting content — topical depth pages that strengthen the primary service pages and give Google more signal about what your business does.
Either way: link building continues, GBP posts run weekly, reviews get managed, and we re-run the competitor gap analysis quarterly to make sure we're tracking what's actually changing in your market.
A Few Honest Notes
On the $299 Credit
If you've already done the Starter Audit, the $299 applies as a credit toward your first retainer month — so your first month bills at $296, $596, or $1,196 depending on which tier you choose. That credit is applied automatically when you sign up.
On Cancellation
You can cancel at the end of any billing period, no questions asked. If you've paid for a month, you get the full month of work — nothing gets wound down early.
One Client Per Niche Per Market
There are only three spots in the Google map pack. If I'm doing my job correctly, I'm trying to put you in one of them.
Taking on two plumbers in the same city — or two HVAC companies, or two roofers — would mean working against my own clients. The same keyword research, the same competitor analysis, the same link building strategy, pointed at both of them simultaneously. That's not a service. That's a conflict of interest.
So I don't do it.
One client per niche per service area. If you're an HVAC company in Springfield, Missouri and you sign on as a retainer client, no other HVAC company in your market works with me for as long as you do. Your competitors don't get access to the same strategy, the same content approach, or the same methodology applied against you.
That also means spots fill. When a plumber in your market becomes a client, that niche in that market is closed. If you've been thinking about it, that's worth factoring into your timing.
On Guarantees
I don't offer ranking guarantees, and neither should anyone else — Google doesn't give those out. What I can tell you is that the Core 30 is a proven methodology applied across hundreds of real client engagements, and that I execute it correctly. The rank map at the end of month one tells us where we started. Every map after that shows us what's moving.
On Who I Work With
I take on a limited number of retainer clients at any given time. Not because scarcity is a marketing tactic — because doing this work at a high level for a small number of businesses produces better results than doing it at a mediocre level for a large number. When you work with me, you're not one of fifty accounts. You're one of a handful of engagements I'm personally running.
Not Sure Which Tier Is Right?
Start with the free rank map audit. I'll show you what your competitors have built, where the biggest gaps are, and which tier makes the most sense for your specific market and timeline. No pitch — just a recommendation based on actual data.