Marketing Consulting for Trades Businesses

Some business owners want it done for them. That's what the Core 30 retainer is for.

Some want to understand what's going on before they hand anything to anyone. That's what this is for.

After thirty years in a classroom, I have strong opinions about the value of actually understanding something versus just being told what to do. The businesses that get the best long-term results from local SEO are the ones where the owner has enough context to ask good questions, spot problems early, and make informed decisions when things shift.

Consulting is how we build that.

It starts with an honest look at where you stand — your Google Business Profile, your website structure, your competitors, your keyword opportunities, your rank map. Not a canned report generated by a SaaS tool and emailed without context. An actual analysis from someone who's done this work in real markets, for real trades businesses, and knows what the data actually means.

From there, you get a plan. Specific. Prioritized. Written in language you can act on — whether that means handing it back to me, passing it to someone on your team, or executing it yourself.

No mystery. No dependency. Just clarity.

The Services

• Local SEO Audit — $299 Starter
• Core 30 Strategy and Action Plan
• Local SEO Competitor Analysis
• Marketing Strategy for Trades Businesses

On the $299 Starter Specifically

This is the most common entry point and the one I'd recommend if you're not sure yet. It's a one-time paid deliverable — not a retainer, not a foot in the door dressed up as a service.

You get a full GBP audit, a competitor gap analysis, keyword research for your specific market, and a written action plan. The $299 applies as a credit toward your first month if you decide to move forward with the Core 30 build. If you don't, you still have a document that tells you exactly what needs to happen.

Either way, you leave with more than you came with.