Marketing Consulting
Local SEO Competitor Analysis
You can't close a gap you haven't measured.
The businesses outranking you aren't winning on reputation. They're winning on structure. Something they've built — on their GBP, on their website, in their backlink profile — is sending signals to Google that yours isn't sending yet.
The competitor analysis finds exactly what that is. Not in a general "they have more pages than you" way. Specifically. This category they're using that you're not. This cluster of service pages they've built around a topic you've left to a single paragraph. This geographic footprint they've established in the three towns between you that you haven't claimed.
Specific gaps produce specific fixes. General observations produce general confusion.
What the Analysis Actually Looks At
GBP comparison: your profile against your top three competitors, element by element. Categories, services, attributes, description, photo volume, post frequency, review count and velocity. Where they're fully built out and you're not is where you're losing searches you should be winning.
Website structure comparison: page count, page types, service page depth, category page structure, internal linking patterns, schema implementation. Most trades businesses are competing with a homepage and a services page against competitors who have thirty pages of structured content. The map pack reflects that imbalance.
Content depth comparison: are their service pages substantive — real topical depth that demonstrates expertise — or thin? Thin competitor content is an opportunity. A well-built service page targeting the same keyword will outrank a thin one.
Backlink comparison: what links are pointing to their site that aren't pointing to yours? Are those links attainable — local business associations, industry directories, regional publications?
Rank map comparison: where are they dominant in the shared service area? Where does their visibility drop off?
What You Get
A written gap report — clear, specific, prioritized. Not a tool export. An actual analysis from someone who's read the data and translated it into decisions. The competitor analysis feeds directly into your Core 30 strategy. Every page we build is prioritized based on where the gaps are largest and where the opportunity to close them fastest exists.
Standalone competitor analysis available. Also included in the $299 Starter and every retainer engagement.
Ted Tibbetts
Local SEO Strategist and Direct Response Copywriter, Touchstone Local Marketing
Core 30 certified · Trained under Caleb Ulku · Worked with Miles Beckler and Terry Dean
About Ted →